We have a variety of formulas that are a great option for puppies. You can find them through our Formula Finder on our product page. VICTOR formulas for puppies include: Hi-Pro Plus, High Energy, Professional, Grain Free Active Dog & Puppy, and more. Additionally, our customer service team is available to answer any questions you have about your specific puppy to suggest the best food for their activity level, breed, size and more. You can reach them at 888-428-7544.

Each of our dry cat kibble formulas are for all life stages. If you’re looking for a particular protein for your cat, you can filter formulas by protein with our Formula Finder on our product page. Additionally, our customer service team is available to answer any questions you have about your specific kitten to suggest the best food for their activity level, breed, size and more. You can reach them at 888-428-7544.

You can find the store closest to you carrying VICTOR, and our online retailers, here: https://victorpetfood.com/stores

VICTOR offers a variety of wet food and dry kibble for both dogs and cats of all life stages. We have three product lines for our dry dog food formulas (Classic, Select and Purpose), and also offer crunchy dog treats. You can view all our products here.

That depends on several factors, like your pet's age, activity level and specific needs. We recommend using our Formula Finder to help you find the formula that's right for your pet. Or contact us for a personalized recommendation.

When changing to any VICTOR formula, transition your pet from the old brand to VICTOR over the course of one week to 10 days, gradually increasing the amount of VICTOR every few days.

Days 1-3

25% Victor

75% other

Days 4-6

50% Victor

50% other

Days 6-9

75% Victor

25% other

Days 10+

100% Victor

Kibble Size Relative to a US Quarter

 

Beef Meal & Brown Rice

 

 

 

Grain Free Hero Canine

NOTE: Images may appear larger or smaller depending on your device.

We understand that the best way to discover the difference VICTOR can make for your dog is to try it. Free samples of many VICTOR formulas are available at authorized retailers, though they may not have every formula on hand. Find samples at a store near you. 

If samples are not readily available from your local retailer, rest assured that all our VICTOR products have a 100% satisfaction guarantee. If for any reason you are not satisfied with our product, return the unused portion to your retailer for a full refund or replacement.

The quality of our ingredients is extremely important to us. We source our ingredients from valued and trusted suppliers who are dedicated to providing the very highest-quality ingredients available on the market today. The majority of our ingredients are locally sourced in the state of Texas.

We are one of only a few pet food manufacturers that uses the amino acid complex minerals from Zinpro Corporation, which has the research to prove its minerals are better absorbed and provide a well-documented response when being fed. Many of the big-name brands still use predominantly inorganic forms of trace minerals or less bioavailable forms of organic trace minerals.

All our formulas are either grain free or made from gluten free grains.

All VICTOR formulas were developed by our in-house nutritionist. Additionally, we work with third-party nutritionists to validate our work, consult with us on research, and engage in open discussions about how to make sure our products continue to meet our own high standards.

Our internal and external resources collaborate to formulate our diets and new products, handle product registrations and ensure compliance with regulations. As a brand highly rooted in science, this integrated approach allows us to continue using the most proven, trusted ingredients available for the pets we’re entrusted to feed.

We believe every ingredient serves a purpose. You can read about our proven VPRO Ingredients on the Ingredients page. To read about the ingredients in each of our specific formulas, select Products from the top navigation bar, then the click on the formula you want to know more about. The tabs for Guaranteed Analysis and General Analysis are about halfway down the page. 
 

Each product’s nutrient profile can be found on the product page under the General Analysis tab.

Nutritional science increasingly supports a whole food, ancestral diet for most dogs and cats. This diet is high in protein, antioxidant rich, and offers balanced fats and minerals. Blood meal is a high protein, low ash, low fat ingredient that provides a strategic source of nutrients and amino acids when used appropriately. Including blood meal in our products maintains protein levels and meets calcium requirements.

Like every ingredient that enters our facility, our quality assurance team tests this product before it is accepted to ensure it meets our rigorous quality standards. Our formulas and production methods allow us to safely produce pet food products with a higher percentage of animal protein versus plant protein.

The following dog kibble formulas do not contain blood meal: Classic Elite Canine, Classic Multi-Pro, Select Beef Meal & Brown Rice, Select Ocean Fish, Select Chicken Meal & Brown Rice, Realtree EDGE ENERGY & Realtree MAX-5 PRO. Additionally, none of our dog treats include blood meal. 

The following cat formulas do not contain blood meal: Healthy Skin & Coat, Fit Feline^TM, Grain Free Formula Shredded Chicken Dinner Cuts in Gravy and Turkey, and Salmon Dinner Pâté.

Every ingredient we use serves a nutritional purpose. VICTOR utilizes three types of yeast in our formulas: yeast culture, hydrolyzed yeast, and selenium yeast. As a brand backed by science, we utilize these types of yeast because they have been studied and proven to deliver for animals. Yeast is essential in a dog’s diet because it acts as an antioxidant within their body and helps boost their metabolic function, among other benefits.

The selenium yeast featured in our proprietary VPRO® Blend is a bioavailable form of selenium and delivers it naturally as it is absorbed by the animal as a protein. Utilizing selenium yeast to deliver the selenium dogs need allows your dog to accept and use it efficiently. The selenium yeast we utilize has been proven to help boost metabolism, support immune response and aid in cellular regeneration.

If you have additional questions, please reach out to info@victorpetfood.com, or call us at 1.888.428.7544.

We are proud to produce all our VICTOR dry kibble foods in our own manufacturing facility in Mt. Pleasant, Texas. The VICTOR® brand is owned by Mid America Pet Food.

Out of an abundance of caution, in 2023 we expanded a voluntary recall of select lots of Victor Super Premium Pet Food to include additional dog and cat food products made at the Mount Pleasant facility due to some of the products’ potential to be contaminated with Salmonella.

All bags of VICTOR kibble that have a best by date of 11/1/24 or later were produced under our enhanced food safety measures and are not impacted by the voluntary recall.
 

We immediately began to diligently enhance our comprehensive pet food safety plan and are committed to exceeding industry standards in safety and quality.

Our comprehensive pet food safety plan includes:
• Quality control measures at every step of the production process.
• Rigorous raw material screening.
• Adherence to strict hygiene standards, regular equipment maintenance, and continuous staff training on food safety protocols.
• Rigorous finished product testing with multiple tests performed on every batch of pet food before it is released for shipping.
• Hundreds of safety checks per day, ensuring that our products meet the highest standards for safety and quality.
 

We value the trust you place in us to deliver nutrition to the loyal companions who are Always By Your Side, and have worked diligently to protect and earn that trust.

We have implemented advanced measures aimed at elevating our manufacturing process. Our comprehensive pet food safety plan includes quality control measures throughout the production process, rigorous raw material screening, adherence to strict hygiene standards, regular equipment maintenance, and continuous staff training on food safety protocols. Additionally, we conduct rigorous finished product testing with multiple tests performed on every batch of pet food before it is released for shipping. We are executing hundreds of safety checks per day, ensuring that our products meet the highest standards for safety and quality.

If you have any questions, please give our team a call at 1-888-428-7544. Our team is available Monday through Thursday from 8 a.m. to 5 p.m. CST.
Friday from 8 a.m. to 4 p.m. CST.

Food safety is our priority. Our ingredients are tested both internally and externally to ensure they meet our high standards of quality. We also extensively test our finished products to ensure the health and safety of the pets eating our products.

VICTOR is owned by Mid America Pet Food, which is proud to have earned the SQF Code for Manufacturing 8.0, the SQF Quality Code 8.0, and the FSC 36 Safe Feed/Safe Food in 2018. In addition, all our recipes are formulated to meet AAFCO regulations. We constantly analyze both raw materials and finished diets to validate AAFCO standards.

Yes. We are proud to have Matt Frederking, VP of Regulatory Affairs and Quality for VICTOR, on staff. He is one of the leading food safety experts in the United States. He, along with everyone in our company, works hard to ensure the safety of our products every day.

VICTOR is owned by Mid America Pet Food, which is proud to have earned the SQF Code for Manufacturing 8.0, the SQF Quality Code 8.0, and the FSC 36 Safe Feed/Safe Food in 2018. In addition, all our recipes are formulated to meet AAFCO regulations. We constantly analyze both raw materials and finished diets to validate AAFCO standards.

Please read our full policy (here).

You can find the store closest to you carrying VICTOR and our online retailers, here: https://victorpetfood.com/stores

Generally, retailers will stock products based on customer interest. If you would like to have a local retailer carry VICTOR products, there are two things you can do: 1). visit the store, let them know about VICTOR and ask if they would be willing to carry the VICTOR brand, and 2). reach out to the VICTOR customer service team for help. We are always looking for great retailers who want to provide a high-quality product to their customers.

VICTOR products are available for purchase through retailers like independent feed-and-farm, hardware, garden, general stores and pet specialty retailers. Because these locations can place larger orders upon request, we encourage working with a VICTOR retailer to arrange bulk purchases. Find your nearest VICTOR retailer.

VICTOR Super Premium Dog Food is available online at chewy.com, amazon.com and petflow.com.

All of our current job opportunities are listed on our website, here.