At VICTOR, our passion is creating nutritionally complete dog food with advanced, proven ingredients, providing your pet with the highest standard of nutrition at every life stage – without the premium price.


Our dog food formulas
are awarded the highest
Dog Food Advisor ratings.

Our dog food formulas
are awarded the highest
Dog Food Advisor ratings.

Every ingredient should have a purpose. That’s why all of our pet food formulas begin with our proven VICTOR Core — a rigorously researched base of four essential ingredients to provide superior nutrition.

The most researched and proven form of organic selenium yeast available, Sel-Plex supports metabolism, cellular regeneration and a strong immune response.

Provides essential complex trace minerals to support a healthy coat and skin, paw pad integrity, strengthened immune response and an efficient metabolic function.

A powerful prebiotic, Actigen promotes a healthy digestive system and works in concert with other nutrients to support immune defense systems.

Rich in metabolites, Diamond V supports healthy digestion and a strong immune system through all-natural, yeast culture probiotics.


“I have been in the sporting dogs for over 40yrs. I switched to VICTOR for all of them and they are doing fantastic. Their coats are very soft and shiny and they have much better stamina when running as much as 18 miles at a time in 4-5 hrs. I also attend field trials in the Midwest Gundog Federation and many more houndsmen are starting to switch from other Brands and other Feed. Great feed.”

Connie Summers

“This is the best dog food ever! All five of my dogs LOVE the Grain Free Salmon (one of them has grain allergies), have shiny coats and lots of energy. I will continue to feed it to my dogs and recommend it to my friends.”

Marty Munson

My dogs love it!

I finally found the perfect food for both of my dogs. They are energetic, happy and their fur is shiny. It was tough finding something for both of them as they are at different life stages, but this food works. So happy I found it!


“Best dog food ever. Soon everyone will know about VICTOR. I tell everyone about it. Thanks”

Richard Simpson