VICTOR® News

Find the latest news on VICTOR Super Premium Pet Foods company updates, products and formulas, events and more.

“Fiocchi Friends…and Friends” Photo Contest Sponsor!

Jun 15, 2018

VICTOR is proud to share that we are the newest sponsor of the Fiocchi Friends…and Friends Photo Contest presented by Fiocchi USA and Wingshooting USA.

Submit a photo of your hunting dog for a chance to be featured in Fiocchi’s catalogue and appear in commercials airing during the Wingshooting USA television show.

This year, you can also vote for your favorite hunting dog rescue group. The top three rescue groups with the most votes will split $1,000 donated by Fiocchi and one ton of VICTOR Super Premium Dog food.

The contest will run June 28 to September 30. Photo submissions and rescue group votes can be entered on the Fiocchi Facebook page: facebook.com/Fiocchi.of.America

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Victor understands how important hunting dogs are to their owners, and their support of Fiocchi Friends…and Friends is just one more indication of their commitment to hard-working canine athletes and their owners.

Scott Linden

Madison Brown and her VICTOR dog Daisy

Jun 15, 2018

We are grateful to have Madison Brown, host of Chasing Down Madison Brown, as part of the VICTOR family. Whether interviewing celebrities or sharing her home cooked recipes, she does it all with her signature charm. She is a friendly face, a seasoned adventurer, and an outstanding dog mom.

Madison feeds Daisy, her Golden Retriever, VICTOR Grain-Free Active Dog & Puppy. Daisy also made an appearance in the VICTOR commercial to show just how happy she is to be a VICTOR dog. Check it out!

Chasing Down Madison Brown is a weekly series on RDF TV where Madison takes us across America as she jumps into the best food, farming, and people. Find local showtimes at the RFD TV site: www.RFDTV.com

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I love my dog Daisy, and I love the food she eats— because every bag of VICTOR dog food is packed with the highest quality nutritious ingredients! I know at the heart of VICTOR Pet Food is nutrition.

Madison Brown

Grain Free Lamb Meal formula now has a new name

Feb 12, 2018

GRAIN-FREE LAMB MEAL is now named GRAIN-FREE PRAIRIE LAND CANINE!

You will soon be seeing VICTOR® Grain Free Prairie Land Canine™ on the label of our grain-free lamb formula at the store you shop for your VICTOR super premium pet food.

VICTOR® Grain Free Prairie Land Canine™ is the exact same great formulation and quality as before and is still made by the same friendly folks you know and trust here in Texas.

There is no need to worry if you still see a bag with the previous name on the shelf when it is time to buy your next bag. During this transition you may still see product with the previous name on your stores shelf. As your store receives future shipments, each size will eventually get replaced as current inventory of the supply chain transitions.

All VICTOR Products have an expected shelf life of 12 months from the date it was produced and packaged. Always check the best by date on any product you plan to purchase so you can know that your bag is not past it’s expected shelf life.

Click here to visit the product page.

Thank you for choosing VICTOR to fuel your pets!!

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Grain Free Chicken formula now has a new name

Jan 02, 2018

GRAIN-FREE CHICKEN is now named GRAIN-FREE COUNTRYSIDE CANINE!

You will soon be seeing VICTOR® Grain Free Countryside Canine™ on the label of our grain-free chicken formula at the store you shop for your VICTOR pet food.

VICTOR® Grain Free Countryside Canine™ is the exact same great formulation and quality as before and is still made by the same friendly folks you know and trust here in Texas.

There is no need to worry if you still see a bag with the previous name on the shelf when it’s time to buy your next bag. During this transition you may still see product with the previous name in your store for a while. As your store receives future shipments, each size will eventually get replaced as current inventory of the supply chain transitions.

All VICTOR Products have an expected shelf life of 12 months from the date it was produced and packaged. Always check the best by date on any product you plan to purchase so you can know that your bag is not past it’s expected shelf life.

Click here to visit the product page.

Thank you for choosing VICTOR to fuel your pets!!

Read more