VICTOR® News

Find the latest news on VICTOR Super Premium Pet Foods company updates, products and formulas, events and more.

Duck Commander Father's Day Gift Guide

Jun 07, 2019

Father's Day is just around the corner! Our friend Justin Martin at Duck Commander has compiled a list of his favorite hunting, fishing and outdoor products and put them into the ultimate Father’s Day gift guide.

We’re proud to have made the list! Check it out and find the right gift for your deserving dad at: www.duckcommander.com/blog/fathers-day-gift-guide  

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If your dad’s favorite child was your dog then do we have the feed for him. Ever since we started feeding our dogs this food, they completely changed.

Justin Martin

Madison Brown Visits VICTOR

May 24, 2019

Our team was honored to have Madison Brown and her film crew spend the day with us in Mt. Pleasant, Texas at our plant. Her team filmed an episode of her show Chasing Down Madison Brown — to air on RFDTV. We took her on a behind-the-scenes look of our plant to see how VICTOR Super Premium Pet Food is made.

Catch our episode on May 30th and watch every Thursday as she chases down the best food, farming, and people across the country. 
Chasing Down Madison Brown | Season 3 Episode 5 | RFDTV

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I know at the heart of VICTOR Pet Food is nutrition.

Madison Brown

Another VICTOR winner at the AKC National Championship

May 15, 2019

We had another VICTOR winner at the 2018 AKC National Championship in Orlando, FL! Annie, a Wirehaired Vizsla owned and bred by Kathy and Roy Lormis, won Best of Opposite Sex and Best of Breed Best Bred By Exhibitor—her third year in a row winning this prestigious award! Annie is also the youngest Wirehaired Vizsla to win AKC Championship and AKC Grand Championship.

Throughout her showing career, Annie has won several awards, including:

  • Multiple Best in Show and Group Placing International Champion
  • UKC Champion
  • AKC #1 All Systems Bitch in 2016

Annie comes from a line of winners. Her nephew Lucas was the first AKC National Puppy Champion of the Year for 2017, and her mother and father are AKC Grand Champions. AKC gives a special medallion to the first 10 dogs of a breed to win the title of Grand Champion, and with Annie and her parents, the Lormises have won three of those medallions.

Kathy and Roy are AKC Breeders of Merit and members of the AKC Bred with H.E.A.R.T Program. Their dogs are fueled by VICTOR Professional and VICTOR Hi-Pro Plus.

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VICTOR food is the best I’ve used in years! My dogs use more of the high-quality food, poop less, and their coats stay healthy and thick throughout the year.

Kathy Lormis

Trainer Spotlight: Meet Shawn Sims

Mar 27, 2019

With 15 years of retriever training under his belt and a passion for high quality canine care, we’re proud to have Shawn Sims feed VICTOR to his crew. His experience and expertise has landed him as one of the most sought after gun dog trainers in the U.S. He even trains the Official Duck Commander® retrievers — we know those dogs can work!

Shawn’s story started out when a buddy talked him into going duck hunting, and he fell in love with the sport. Shawn knew the one thing that could make it better was a hunting dog by his side. A teammate to retrieve downed ducks in tough terrain and deep water makes a huge difference in the hunting experience. Later that year, his wife surprised him with a yellow lab puppy and his training journey began from there.

Today, Shawn trains out of Waterfowl Widowmakers Kennel in Hogansville, GA. He and his team spend time with each and every dog, patiently teaching them how to best do what they were born to do — retrieve. 

Dogs that are training day in and day out require the absolute best nutrition to allow them to work and perform their best. After trialing a few other brands of food and running into issues with consistency of different feeds, Shawn met a VICTOR representative who introduced him to VICTOR Super Premium Pet Food. He tried a few bags and liked what he saw in his retrievers. With ringing endorsements from other professionals in the field, he made the switch to VICTOR.

He counts on VICTOR to fuel his retrievers through rigorous training sessions and replenish them after exhausting days in the field. He regularly feeds VICTOR High Energy and VICTOR Performance which is fortified with glucosamine and chondroitin to promote joint health — incredibly important for the active dogs in his kennel.

The highest quality nutrition at an honest price — that’s what VICTOR has valued from the beginning, and what continues to catch the attention of seasoned professionals like Shawn.

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These dogs are athletes. They’re running across fields, jumping ditches, jumping logs and they’re in and out of the truck fifteen times a day.

Shawn Sims

Congrats 2018 VICTOR Winners!

Dec 30, 2018

Congratulations to all our 2018 VICTOR social media contest winners! And thank you to everyone who participated this year. You’ll have more chances to win in 2019, so keep following us on social media and definitely keep sending us your amazing photos. We love to see your healthy and happy VICTOR dogs!

Recap of our 2018 winners:

 

  • February: Kristin and Blue, who loves working, competition and therapy work. Blue is fueled by VICTOR Hi-Pro Plus.
  • March: Rod and Skye, who eats VICTOR Grain Free Lamb Meal & Sweet Potato.
  • April: Brittany and her dog Paisley (getting kisses), who loves to go for rides, swim in the river and keep up with his two sisters. Paisley is a picky eater, but when Brittany did a taste test with two out of four foods being VICTOR, “Paisley ate both VICTOR until the bowl was clean!!” Paisley is fueled by VICTOR Nutra Pro.
  • June: Taylor and Kajsa, who spent her summer hanging out at softball games, camping and spending countless hours playing with the kids in the yard. She has been eating VICTOR Nutra Pro since she was 6 weeks old.
  • July: Barb and her dogs Phoebe, a 14-year-old Cardigan Welsh Corgi and Quinn, a 2-year-old Golden Retriever. They both eat VICTOR Professional.
  • August: Yvonne and Logan, who is fueled by VICTOR Hi-Pro Plus. Yvonne says VICTOR food has “made such a difference in his muscle development and coat condition.”
  • September: Michelle and Jaxson, a 4-month-old Labrador Retriever who is in training to be a service dog for an 8-year-old boy. Jaxson is fueled by VICTOR Professional.
  • October: Jo and Annie, who got her NW1 and 3rd overall in nosework with the National Association of Canine Scent Work. Annie eats VICTOR Nutri Pro.
  • November: Bailey and her pack of pups, all of whom are huge, healthy and don’t have tummy troubles thanks to VICTOR Nutra Pro.
  • December: Tiffany Ann and Drake, a 5-year-old lab, who shows at UKC, hunts ducks and enjoys VICTOR Ocean Fish formula.
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Kudos to our winners, and a big thank you to everyone who participated in 2018!

Two VICTOR wins at the 2018 AKC National Championship

Dec 19, 2018

Two VICTOR wins at the 2018 AKC National Championship

A huge congratulations to VICTOR-fed dogs Nala and Angus, winners at the recent 2018 AKC National Championships. Nala, a Bluetick Coonhound won Winners Bitch at the 2018 AKC National Championship in Orlando, FL. Nala is owned by AKC-winning handler Bridgette Clary, and co-owned by our very own VICTOR Territory Sales Manager, Brandon White. Way to go Nala — just 16-months old and earning her first two points toward her Championship.

Nala is the fifth generation of dogs bred by Brandon. Distinguished AKC Champion handler Bridgette, who Brandon got to know at dog shows over the years, also co-owns and handles Angus, a 5-year-old Treeing Walker Coonhound. Angus was also a big winner with three major 2018 AKC National Championship awards:

  • National Owner Handler Series (NOHS) Finals Best of Breed
  • NOHS Finals Hound Group 1st
  • Nationals Championship 1st Award of Excellence

Angus finished 2018 as the #1 Owner Handled Treeing Walker Coonhound in the country! He and Nala both eat VICTOR Grain Free Yukon River Canine.

 

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Congratulations to our two VICTOR 2018 AKC National Championship winning dogs.

Making the Rounds at PBR

Nov 30, 2018

We were thrilled to see many of you at the PBR (Professional Bull Riders) Velocity Tour and 25th Annual PBR World Finals in Las Vegas last month. What an exciting event! Congrats to Velocity Tour champion Alisson de Souza and World Finals champion Kaique Pacheco.

Thanks to all of you who stopped by our booth in the PBR Fan Zone and visiting with our team! We always enjoy meeting our customers and appreciate hearing your success stories of well-nourished, happy VICTOR dogs. 

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PBR Real Time Pain Relief Velocity Tour Finals are an amazing demonstration of stamina and endurance.

Mid America Pet Food Announces Greg Cyr as CEO

Nov 19, 2018

Mid America Pet Food has named pet food industry veteran Greg Cyr as Chief Executive Officer and President. The announcement comes following the recent retirement announcement of Antoine Albin.

Cyr has a 20-year distinguished career in the pet food and consumer packaged goods sectors with leadership positions at Mars Petcare, Central Garden & Pet and Del Monte Foods. For the past two years, Cyr was Chief Commercial Officer of Phillips Pet Food & Supplies where he was responsible for sales, marketing, customer service and merchandising.

“Greg brings significant sales, marketing and wholesale distribution expertise, with both public and private companies, to Mid America Pet Food,” said Scott Glover, board member and founder of Mid America Pet Food. “He is an experienced and engaging leader who understands our vision to build a leading pet food company, while still staying true to the Victor brand and philosophy.”

 

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I will be forever grateful to Antoine Albin for his commitment to bringing our shared vision to reality. He’s positioned us well for rapid growth and continued success now under Greg Cyr’s leadership.

Scott Glover
Founder

VICTOR Proud to Fly the American Flag

Nov 09, 2018

We are proud to be American. So proud, in fact, that we fly the biggest American flag we could find over the VICTOR plant every single day.

Waving 180 feet in the air, the 40 x 80 foot flag flies as a reminder – to the VICTOR team and our community in Mt. Pleasant, Texas – that our country’s prized freedom was and continues to be fought for by our country’s bravest men and women.

Every day, we are proud to honor active service members and military families who have served our country. We thank them for our freedom and the opportunity to do what we love.

Scott Glover
Founder of VICTOR Pet Food

“Fiocchi Friends…and Friends” Photo Contest Sponsor!

Jun 15, 2018

VICTOR is proud to share that we are the newest sponsor of the Fiocchi Friends…and Friends Photo Contest presented by Fiocchi USA and Wingshooting USA.

Submit a photo of your hunting dog for a chance to be featured in Fiocchi’s catalogue and appear in commercials airing during the Wingshooting USA television show.

This year, you can also vote for your favorite hunting dog rescue group. The top three rescue groups with the most votes will split $1,000 donated by Fiocchi and one ton of VICTOR Super Premium Dog food.

The contest will run June 28 to September 30. Photo submissions and rescue group votes can be entered on the Fiocchi Facebook page: facebook.com/Fiocchi.of.America

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Victor understands how important hunting dogs are to their owners, and their support of Fiocchi Friends…and Friends is just one more indication of their commitment to hard-working canine athletes and their owners.

Scott Linden