Find the latest news on VICTOR Super Premium Pet Foods company updates, products and formulas, events and more.

VICTOR Honors our Heroes with This Able Veteran

May 15, 2020

The bond we share with our loyal companions runs deep. At VICTOR, through our partnership with This Able Veteran, we’ve been inspired by the importance of these bonds for U.S. Military Veterans with service dogs who help support them each day.

A 501 (c)(3) non-profit organization, This Able Veteran provides specially trained service dogs for U.S. Military Veterans who have been diagnosed with PTSD. The veterans in their program receive a multi-faceted approach to coping with PTSD symptoms as they combine specially trained service dogs with a trauma resiliency program and life skills training. The service dogs receive training specifically for each veteran’s unique diagnosis and needs.

In support of their important work, you’ll notice our VICTOR Hero Canine 30lb bag has a temporary new look. The back of the bag highlights This Able Veteran with additional information about the organization and a photo of a veteran who has gone through their program with his dog.

“It’s an honor for us at VICTOR to support the work of This Able Veteran,” said Greg Cyr, CEO of Mid America Pet Food. “The role these specially trained service dogs play in the lives of the veterans they serve is crucial and it’s especially inspiring to see the bond they share.”

Our updated VICTOR Hero Canine bags will be available through the summer as we look to bring awareness and support to This Able Veteran and the services they offer veterans with PTSD through their dogs.

“We’re excited to partner with VICTOR to help bring awareness to our cause,” said Pam Largent, president of This Able Veteran. “We are thankful for the impactful donation VICTOR makes to our organization as a result of this partnership. It plays a big role in supporting us as we look to help as many U.S. Military Veterans with PTSD as we can.”

To date, This Able Veteran has helped hundreds of dogs and veterans through their program and the two PTSD service dog trainer academies they have created so more professional trainers can be educated and more veterans can be helped.

You can show your support by looking for our updated Hero bag in a store near you. To learn more about the work of This Able Veteran, please check out their website, here.


We are thankful for the impactful donation VICTOR makes to our organization as a result of this partnership. It plays a big role in supporting us as we look to help as many U.S. Military Veterans with PTSD as we can.

Pam Largent, President of This Able Veteran
This Able Veteran

Introducing their new favorite treat.

May 13, 2020

It’s an exciting time for us at VICTOR as we officially introduce VICTOR Crunchy Dog Treats to our portfolio.

These new treats are available in three recipes featuring chicken meal, turkey meal and lamb meal. Whether you use them in training, as a snack while hitting the trails, or as a nutritional treat, they are the perfect reward for your loyal companion.

Staying true to our passion for offering scientifically advanced ingredients that are packed with quality, these treats, like our pet food formulas, are built upon our proven VICTOR core ingredients.  

In addition to utilizing VICTOR core ingredients, we work to ensure that every ingredient in the treats meet our own high standards of quality and offer the nutrition you want and your dog deserves .  

“Introducing VICTOR Crunchy Treats allows us to provide a high-quality treat with flavors that dogs are sure to love at a great value,” said Greg Cyr, CEO of Mid America Pet Food. “VICTOR has a history of offering super premium pet food at a great price and that’s something we’re proud to be building upon with this new treat line.”

Our commitment to always strive to provide the highest-quality ingredients remains steadfast as our treats have no artificial colors, flavors or preservatives.

“These treats are a natural extension for VICTOR,” said Michael Keith, Senior Vice President of Sales and Nutrition at Mid America Pet Food. “We’re happy to offer a treat for the passionate fans of our brand that mirrors the nutritional quality their dogs already enjoy in VICTOR Super Premium Dog Food.”

In the coming weeks you can look for VICTOR Crunchy Dog Treats where VICTOR is sold. Find your closest store carrying VICTOR here.

We’re happy to offer a treat for the passionate fans of our brand that mirrors the nutritional quality their dogs already enjoy in VICTOR Super Premium Dog Food.

Michael Keith, Senior VP of Sales and Nutrition at Mid America Pet Food


Oct 15, 2019

VICTOR has recently partnered with This Able Veteran, a 501c3 non-profit organization providing specially trained service dogs for U.S. Military Veterans diagnosed with PTSD. “This Able Veteran was very excited when the VICTOR team called. We were already feeding VICTOR to the dogs in our program. It’s a high-quality product that give these dogs the energy they need for working all day.” - Pam Largent, President of This Able Veteran

To help drive awareness to This Able Veteran the VICTOR Hero Canine 30lb bag has a temporary new look as we honor U.S. Military Veterans. “We’re excited to be featured on the bag. It raises awareness about our non-profit, but more importantly brings awareness to the Military Veterans we are serving,” says Pam. 

This Able Veteran pioneered programs to train PTSD service dogs specifically for each veteran’s unique diagnosis and needs. In addition, they developed a Trauma Resiliency Program for both veteran and dog, which compliments the skills of the service dogs. They have also created PTSD service dog trainer academies so professional trainers can be educated and more veterans can be helped across the country.

Through their program and trainer academies they have enabled hundreds of dogs to be trained for service. To learn more about This Able Veteran visit

In addition to driving awareness of This Able Veteran on the VICTOR Packaging, we are also proud to support this great cause through sponsorship. “We are excited to contribute to such a great organization who works so hard training and matching PTSD service dogs with U.S. Military Veterans. Dogs make great companions, but with the help of This Able Veteran, these dogs are able to do so much more.” – Greg Cyr, CEO of Mid America Pet Food, the proud manufacturer of VICTOR Super Premium Pet Food.

Show your support of our Military Veterans by finding one of these bags where you buy your VICTOR today.




This Able Veteran was very excited when the VICTOR team called. We were already feeding VICTOR to the dogs in our program.

Pam Largent

VICTOR at Game Fair 2019

AUG 16, 2019

Our VICTOR crew has headed north for Minnesota’s 2019 Game Fair. The show spans two weekends, August 9-11th and August 16-18th at Armstrong Ranch Kennels in Ramsey, MN. Game Fair is a sporting event for all ages — and dogs— that spans over 80 acres of woods and water. It’s an outdoorsman’s paradise and a wonderland for their dogs. Field trials, dock dives and timed water retrieving events go on all weekend long. It’s the perfect opportunity for a dog to show off their skills as they head towards active hunting season.

We’re pleased to have had the company of our friend, Justin Martin on the first weekend. Fans of Duck Commander and Duck Dynasty made their way through the crowd and to the VICTOR booth to talk with Justin about hunting, fishing and of course dog food! 

VICTOR is proud to be the official dog food of Duck Commander. Justin and his team trust VICTOR to keep their dogs at peak performance level all season long.It’s an outdoorsman’s paradise and a wonderland for their dogs.

It’s an outdoorsman’s paradise and a wonderland for their dogs.

 Justin and his team trust VICTOR to keep their dogs at peak performance level all season long.

Duck Commander Father's Day Gift Guide

JUN 07, 2019

Father's Day is just around the corner! Our friend Justin Martin at Duck Commander has compiled a list of his favorite hunting, fishing and outdoor products and put them into the ultimate Father’s Day gift guide.

We’re proud to have made the list! Check it out and find the right gift for your deserving dad at:

If your dad’s favorite child was your dog then do we have the feed for him. Ever since we started feeding our dogs this food, they completely changed.


Madison Brown Visits VICTOR

MAY 24, 2019

Our team was honored to have Madison Brown and her film crew spend the day with us in Mt. Pleasant, Texas at our plant. Her team filmed an episode of her show Chasing Down Madison Brown — to air on RFDTV. We took her on a behind-the-scenes look of our plant to see how VICTOR Super Premium Pet Food is made.

Catch our episode on May 30th and watch every Thursday as she chases down the best food, farming, and people across the country. 
Chasing Down Madison Brown | Season 3 Episode 5 | RFDTV

I know at the heart of VICTOR Pet Food is nutrition.


Another VICTOR winner at the AKC National Champion

MAY 15, 2019

We had another VICTOR winner at the 2018 AKC National Championship in Orlando, FL! Annie, a Wirehaired Vizsla owned and bred by Kathy and Roy Lormis, won Best of Opposite Sex and Best of Breed Best Bred By Exhibitor—her third year in a row winning this prestigious award! Annie is also the youngest Wirehaired Vizsla to win AKC Championship and AKC Grand Championship.

Throughout her showing career, Annie has won several awards, including:

  • Multiple Best in Show and Group Placing International Champion
  • UKC Champion
  • AKC #1 All Systems Bitch in 2016

Annie comes from a line of winners. Her nephew Lucas was the first AKC National Puppy Champion of the Year for 2017, and her mother and father are AKC Grand Champions. AKC gives a special medallion to the first 10 dogs of a breed to win the title of Grand Champion, and with Annie and her parents, the Lormises have won three of those medallions.

Kathy and Roy are AKC Breeders of Merit and members of the AKC Bred with H.E.A.R.T Program. Their dogs are fueled by VICTOR Professional and VICTOR Hi-Pro Plus.

VICTOR food is the best I’ve used in years! My dogs use more of the high-quality food, poop less, and their coats stay healthy and thick throughout the year.


Trainer Spotlight: Meet Shawn Sims

MAR 27, 2019

With 15 years of retriever training under his belt and a passion for high quality canine care, we’re proud to have Shawn Sims feed VICTOR to his crew. His experience and expertise has landed him as one of the most sought after gun dog trainers in the U.S. He even trains the Official Duck Commander® retrievers — we know those dogs can work!

Shawn’s story started out when a buddy talked him into going duck hunting, and he fell in love with the sport. Shawn knew the one thing that could make it better was a hunting dog by his side. A teammate to retrieve downed ducks in tough terrain and deep water makes a huge difference in the hunting experience. Later that year, his wife surprised him with a yellow lab puppy and his training journey began from there.

Today, Shawn trains out of Waterfowl Widowmakers Kennel in Hogansville, GA. He and his team spend time with each and every dog, patiently teaching them how to best do what they were born to do — retrieve. 

Dogs that are training day in and day out require the absolute best nutrition to allow them to work and perform their best. After trialing a few other brands of food and running into issues with consistency of different feeds, Shawn met a VICTOR representative who introduced him to VICTOR Super Premium Pet Food. He tried a few bags and liked what he saw in his retrievers. With ringing endorsements from other professionals in the field, he made the switch to VICTOR.

He counts on VICTOR to fuel his retrievers through rigorous training sessions and replenish them after exhausting days in the field. He regularly feeds VICTOR High Energy and VICTOR Performance which is fortified with glucosamine and chondroitin to promote joint health — incredibly important for the active dogs in his kennel.

The highest quality nutrition at an honest price — that’s what VICTOR has valued from the beginning, and what continues to catch the attention of seasoned professionals like Shawn.

These dogs are athletes. They’re running across fields, jumping ditches, jumping logs and they’re in and out of the truck fifteen times a day.


Congrats 2018 VICTOR Winners!

DEC 30, 2018

Congratulations to all our 2018 VICTOR social media contest winners! And thank you to everyone who participated this year. You’ll have more chances to win in 2019, so keep following us on social media and definitely keep sending us your amazing photos. We love to see your healthy and happy VICTOR dogs!

Recap of our 2018 winners:

  • February: Kristin and Blue, who loves working, competition and therapy work. Blue is fueled by VICTOR Hi-Pro Plus.
  • March: Rod and Skye, who eats VICTOR Grain Free Lamb Meal & Sweet Potato.
  • April: Brittany and her dog Paisley (getting kisses), who loves to go for rides, swim in the river and keep up with his two sisters. Paisley is a picky eater, but when Brittany did a taste test with two out of four foods being VICTOR, “Paisley ate both VICTOR until the bowl was clean!!” Paisley is fueled by VICTOR Nutra Pro.
  • June: Taylor and Kajsa, who spent her summer hanging out at softball games, camping and spending countless hours playing with the kids in the yard. She has been eating VICTOR Nutra Pro since she was 6 weeks old.
  • July: Barb and her dogs Phoebe, a 14-year-old Cardigan Welsh Corgi and Quinn, a 2-year-old Golden Retriever. They both eat VICTOR Professional.
  • August: Yvonne and Logan, who is fueled by VICTOR Hi-Pro Plus. Yvonne says VICTOR food has “made such a difference in his muscle development and coat condition.”
  • September: Michelle and Jaxson, a 4-month-old Labrador Retriever who is in training to be a service dog for an 8-year-old boy. Jaxson is fueled by VICTOR Professional.
  • October: Jo and Annie, who got her NW1 and 3rd overall in nosework with the National Association of Canine Scent Work. Annie eats VICTOR Nutri Pro.
  • November: Bailey and her pack of pups, all of whom are huge, healthy and don’t have tummy troubles thanks to VICTOR Nutra Pro.
  • December: Tiffany Ann and Drake, a 5-year-old lab, who shows at UKC, hunts ducks and enjoys VICTOR Ocean Fish formula.

Kudos to our winners, and a big thank you to everyone who participated in 2018!

Two VICTOR wins at the 2018 AKC National Champions

DEC 19, 2018

Two VICTOR wins at the 2018 AKC National Championship

A huge congratulations to VICTOR-fed dogs Nala and Angus, winners at the recent 2018 AKC National Championships. Nala, a Bluetick Coonhound won Winners Bitch at the 2018 AKC National Championship in Orlando, FL. Nala is owned by AKC-winning handler Bridgette Clary, and co-owned by our very own VICTOR Territory Sales Manager, Brandon White. Way to go Nala — just 16-months old and earning her first two points toward her Championship.

Nala is the fifth generation of dogs bred by Brandon. Distinguished AKC Champion handler Bridgette, who Brandon got to know at dog shows over the years, also co-owns and handles Angus, a 5-year-old Treeing Walker Coonhound. Angus was also a big winner with three major 2018 AKC National Championship awards:

  • National Owner Handler Series (NOHS) Finals Best of Breed
  • NOHS Finals Hound Group 1st
  • Nationals Championship 1st Award of Excellence

Angus finished 2018 as the #1 Owner Handled Treeing Walker Coonhound in the country! He and Nala both eat VICTOR Grain Free Yukon River Canine.

Congratulations to our two VICTOR 2018 AKC National Championship winning dogs.

Making the Rounds at PBR

NOV 30, 2018

We were thrilled to see many of you at the PBR (Professional Bull Riders) Velocity Tour and 25th Annual PBR World Finals in Las Vegas last month. What an exciting event! Congrats to Velocity Tour champion Alisson de Souza and World Finals champion Kaique Pacheco.

Thanks to all of you who stopped by our booth in the PBR Fan Zone and visiting with our team! We always enjoy meeting our customers and appreciate hearing your success stories of well-nourished, happy VICTOR dogs.

PBR Real Time Pain Relief Velocity Tour Finals are an amazing demonstration of stamina and endurance.

Mid America Pet Food Announces Greg Cyr as CEO

NOV 19, 2018

Mid America Pet Food has named pet food industry veteran Greg Cyr as Chief Executive Officer and President. The announcement comes following the recent retirement announcement of Antoine Albin.

Cyr has a 20-year distinguished career in the pet food and consumer packaged goods sectors with leadership positions at Mars Petcare, Central Garden & Pet and Del Monte Foods. For the past two years, Cyr was Chief Commercial Officer of Phillips Pet Food & Supplies where he was responsible for sales, marketing, customer service and merchandising.

“Greg brings significant sales, marketing and wholesale distribution expertise, with both public and private companies, to Mid America Pet Food,” said Scott Glover, board member and founder of Mid America Pet Food. “He is an experienced and engaging leader who understands our vision to build a leading pet food company, while still staying true to the Victor brand and philosophy.”

I will be forever grateful to Antoine Albin for his commitment to bringing our shared vision to reality. He’s positioned us well for rapid growth and continued success now under Greg Cyr’s leadership.


VICTOR Proud to Fly the American Flag

NOV 09, 2018

We are proud to be American. So proud, in fact, that we fly the biggest American flag we could find over the VICTOR plant every single day.

Waving 180 feet in the air, the 40 x 80 foot flag flies as a reminder – to the VICTOR team and our community in Mt. Pleasant, Texas – that our country’s prized freedom was and continues to be fought for by our country’s bravest men and women.

Every day, we are proud to honor active service members and military families who have served our country. We thank them for our freedom and the opportunity to do what we love.

Founder of VICTOR Pet Food

“Fiocchi Friends…and Friends” Photo Contest

JUN 15, 2018

VICTOR is proud to share that we are the newest sponsor of the Fiocchi Friends…and Friends Photo Contest presented by Fiocchi USA and Wingshooting USA.

Submit a photo of your hunting dog for a chance to be featured in Fiocchi’s catalogue and appear in commercials airing during the Wingshooting USA television show.

This year, you can also vote for your favorite hunting dog rescue group. The top three rescue groups with the most votes will split $1,000 donated by Fiocchi and one ton of VICTOR Super Premium Dog food.

The contest will run June 28 to September 30. Photo submissions and rescue group votes can be entered on the Fiocchi Facebook page:

Victor understands how important hunting dogs are to their owners, and their support of Fiocchi Friends…and Friends is just one more indication of their commitment to hard-working canine athletes and their owners.

Australian shepherd running in field at dusk

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