Find the latest news on VICTOR Super Premium Pet Foods company updates, products and formulas, events and more.

Another AKC Champ Fueled by VICTOR

Jan 18, 2019

We’re proud to announce another VICTOR dog won big at the 2018 AKC Championship in Orlando, FL, in December. Julep, a Bluetick Coonhound owned by Brenna Carlisle of Ragland, AL, won Best Veteran Bluetick Bitch and Award of Excellence at the 2018 AKC Championship.

Julep is also the first Bluetick in AKC history to win both Night Hunt Champion and Grand Conformation Championship, an award that indicates Julep has proven herself to meet the breed standards.

At 7 and a half years old, Julep is no stranger to competition. She won Best of Breed at the 2014 Westminster Dog Show, and Best of Breed at the 2013 AKC National Championship. Brenna also shows Julep’s son Rocky, who won Winners Dog, Best of Winners and Best Bred-By Exhibitor of Breed at the 2018 AKC Championship.

Brenna is an AKC Breeder of Merit, which means AKC has recognized Brenna’s dedication to preserving breed characteristics and producing healthy, well-socialized puppies. AKC considers its Breeders of Merit “the most conscientious and most committed breeders.”

Brenna has bred 27 champions and is thankful to VICTOR dog food for supporting their nutritional needs at every stage of their lives. She raises all her puppies on VICTOR Hi-Pro formula. In the summer she switches them to VICTOR High Energy, and during hunting season, they’re fueled by VICTOR Professional. Because all VICTOR formulas are made with high-quality, nutritionally advanced ingredients, Brenna is able to vary her dogs’ food without worrying about upsetting their digestive systems.

Congratulations, Brenna and Julep!

In January, Julep will make her television debut! She will appear in a new Netflix series called Dolly Parton’s Heartstrings. Look for Julep in “These Old Bones” (episode 2).

Congrats 2018 VICTOR Winners!

Dec 30, 2018

Congratulations to all our 2018 VICTOR social media contest winners! And thank you to everyone who participated this year. You’ll have more chances to win in 2019, so keep following us on social media and definitely keep sending us your amazing photos. We love to see your healthy and happy VICTOR dogs!

Recap of our 2018 winners:


  • February: Kristin and Blue, who loves working, competition and therapy work. Blue is fueled by VICTOR Hi-Pro Plus.
  • March: Rod and Skye, who eats VICTOR Grain Free Lamb Meal & Sweet Potato.
  • April: Brittany and her dog Paisley (getting kisses), who loves to go for rides, swim in the river and keep up with his two sisters. Paisley is a picky eater, but when Brittany did a taste test with two out of four foods being VICTOR, “Paisley ate both VICTOR until the bowl was clean!!” Paisley is fueled by VICTOR Nutra Pro.
  • June: Taylor and Kajsa, who spent her summer hanging out at softball games, camping and spending countless hours playing with the kids in the yard. She has been eating VICTOR Nutra Pro since she was 6 weeks old.
  • July: Barb and her dogs Phoebe, a 14-year-old Cardigan Welsh Corgi and Quinn, a 2-year-old Golden Retriever. They both eat VICTOR Professional.
  • August: Yvonne and Logan, who is fueled by VICTOR Hi-Pro Plus. Yvonne says VICTOR food has “made such a difference in his muscle development and coat condition.”
  • September: Michelle and Jaxson, a 4-month-old Labrador Retriever who is in training to be a service dog for an 8-year-old boy. Jaxson is fueled by VICTOR Professional.
  • October: Jo and Annie, who got her NW1 and 3rd overall in nosework with the National Association of Canine Scent Work. Annie eats VICTOR Nutri Pro.
  • November: Bailey and her pack of pups, all of whom are huge, healthy and don’t have tummy troubles thanks to VICTOR Nutra Pro.
  • December: Tiffany Ann and Drake, a 5-year-old lab, who shows at UKC, hunts ducks and enjoys VICTOR Ocean Fish formula.

Kudos to our winners, and a big thank you to everyone who participated in 2018!

Two VICTOR wins at the 2018 AKC National Championship

Dec 19, 2018

Two VICTOR wins at the 2018 AKC National Championship

A huge congratulations to VICTOR-fed dogs Nala and Angus, winners at the recent 2018 AKC National Championships. Nala, a Bluetick Coonhound won Winners Bitch at the 2018 AKC National Championship in Orlando, FL. Nala is owned by AKC-winning handler Bridgette Clary, and co-owned by our very own VICTOR Territory Sales Manager, Brandon White. Way to go Nala — just 16-months old and earning her first two points toward her Championship.

Nala is the fifth generation of dogs bred by Brandon. Distinguished AKC Champion handler Bridgette, who Brandon got to know at dog shows over the years, also co-owns and handles Angus, a 5-year-old Treeing Walker Coonhound. Angus was also a big winner with three major 2018 AKC National Championship awards:

  • National Owner Handler Series (NOHS) Finals Best of Breed
  • NOHS Finals Hound Group 1st
  • Nationals Championship 1st Award of Excellence

Angus finished 2018 as the #1 Owner Handled Treeing Walker Coonhound in the country! He and Nala both eat VICTOR Grain Free Yukon River Canine.


Congratulations to our two VICTOR 2018 AKC National Championship winning dogs.

Making the Rounds at PBR

Nov 30, 2018

We were thrilled to see many of you at the PBR (Professional Bull Riders) Velocity Tour and 25th Annual PBR World Finals in Las Vegas last month. What an exciting event! Congrats to Velocity Tour champion Alisson de Souza and World Finals champion Kaique Pacheco.

Thanks to all of you who stopped by our booth in the PBR Fan Zone and visiting with our team! We always enjoy meeting our customers and appreciate hearing your success stories of well-nourished, happy VICTOR dogs. 

PBR Real Time Pain Relief Velocity Tour Finals are an amazing demonstration of stamina and endurance.

Mid America Pet Food Announces Greg Cyr as CEO

Nov 19, 2018

Mid America Pet Food has named pet food industry veteran Greg Cyr as Chief Executive Officer and President. The announcement comes following the recent retirement announcement of Antoine Albin.

Cyr has a 20-year distinguished career in the pet food and consumer packaged goods sectors with leadership positions at Mars Petcare, Central Garden & Pet and Del Monte Foods. For the past two years, Cyr was Chief Commercial Officer of Phillips Pet Food & Supplies where he was responsible for sales, marketing, customer service and merchandising.

“Greg brings significant sales, marketing and wholesale distribution expertise, with both public and private companies, to Mid America Pet Food,” said Scott Glover, board member and founder of Mid America Pet Food. “He is an experienced and engaging leader who understands our vision to build a leading pet food company, while still staying true to the Victor brand and philosophy.”


I will be forever grateful to Antoine Albin for his commitment to bringing our shared vision to reality. He’s positioned us well for rapid growth and continued success now under Greg Cyr’s leadership.

Scott Glover

VICTOR Proud to Fly the American Flag

Nov 09, 2018

We are proud to be American. So proud, in fact, that we fly the biggest American flag we could find over the VICTOR plant every single day.

Waving 180 feet in the air, the 40 x 80 foot flag flies as a reminder – to the VICTOR team and our community in Mt. Pleasant, Texas – that our country’s prized freedom was and continues to be fought for by our country’s bravest men and women.

Every day, we are proud to honor active service members and military families who have served our country. We thank them for our freedom and the opportunity to do what we love.

Scott Glover
Founder of VICTOR Pet Food

“Fiocchi Friends…and Friends” Photo Contest Sponsor!

Jun 15, 2018

VICTOR is proud to share that we are the newest sponsor of the Fiocchi Friends…and Friends Photo Contest presented by Fiocchi USA and Wingshooting USA.

Submit a photo of your hunting dog for a chance to be featured in Fiocchi’s catalogue and appear in commercials airing during the Wingshooting USA television show.

This year, you can also vote for your favorite hunting dog rescue group. The top three rescue groups with the most votes will split $1,000 donated by Fiocchi and one ton of VICTOR Super Premium Dog food.

The contest will run June 28 to September 30. Photo submissions and rescue group votes can be entered on the Fiocchi Facebook page:

Victor understands how important hunting dogs are to their owners, and their support of Fiocchi Friends…and Friends is just one more indication of their commitment to hard-working canine athletes and their owners.

Scott Linden

Madison Brown and her VICTOR dog Daisy

Jun 15, 2018

We are grateful to have Madison Brown, host of Chasing Down Madison Brown, as part of the VICTOR family. Whether interviewing celebrities or sharing her home cooked recipes, she does it all with her signature charm. She is a friendly face, a seasoned adventurer, and an outstanding dog mom.

Madison feeds Daisy, her Golden Retriever, VICTOR Grain-Free Active Dog & Puppy. Daisy also made an appearance in the VICTOR commercial to show just how happy she is to be a VICTOR dog. Check it out!

Chasing Down Madison Brown is a weekly series on RDF TV where Madison takes us across America as she jumps into the best food, farming, and people. Find local showtimes at the RFD TV site:

I love my dog Daisy, and I love the food she eats— because every bag of VICTOR dog food is packed with the highest quality nutritious ingredients! I know at the heart of VICTOR Pet Food is nutrition.

Madison Brown