VICTOR® News

Find the latest news on VICTOR Super Premium Pet Foods company updates, products and formulas, events and more.

Making the Rounds at PBR

Nov 30, 2018

We were thrilled to see many of you at the PBR (Professional Bull Riders) Velocity Tour and 25th Annual PBR World Finals in Las Vegas last month. What an exciting event! Congrats to Velocity Tour champion Alisson de Souza and World Finals champion Kaique Pacheco.

Thanks to all of you who stopped by our booth in the PBR Fan Zone and visiting with our team! We always enjoy meeting our customers and appreciate hearing your success stories of well-nourished, happy VICTOR dogs. 

PBR Real Time Pain Relief Velocity Tour Finals are an amazing demonstration of stamina and endurance.

Mid America Pet Food Announces Greg Cyr as CEO

Nov 19, 2018

Mid America Pet Food has named pet food industry veteran Greg Cyr as Chief Executive Officer and President. The announcement comes following the recent retirement announcement of Antoine Albin.

Cyr has a 20-year distinguished career in the pet food and consumer packaged goods sectors with leadership positions at Mars Petcare, Central Garden & Pet and Del Monte Foods. For the past two years, Cyr was Chief Commercial Officer of Phillips Pet Food & Supplies where he was responsible for sales, marketing, customer service and merchandising.

“Greg brings significant sales, marketing and wholesale distribution expertise, with both public and private companies, to Mid America Pet Food,” said Scott Glover, board member and founder of Mid America Pet Food. “He is an experienced and engaging leader who understands our vision to build a leading pet food company, while still staying true to the Victor brand and philosophy.”

 

I will be forever grateful to Antoine Albin for his commitment to bringing our shared vision to reality. He’s positioned us well for rapid growth and continued success now under Greg Cyr’s leadership.

Scott Glover
Founder

VICTOR Proud to Fly the American Flag

Nov 09, 2018

We are proud to be American. So proud, in fact, that we fly the biggest American flag we could find over the VICTOR plant every single day.

Waving 180 feet in the air, the 40 x 80 foot flag flies as a reminder – to the VICTOR team and our community in Mt. Pleasant, Texas – that our country’s prized freedom was and continues to be fought for by our country’s bravest men and women.

Every day, we are proud to honor active service members and military families who have served our country. We thank them for our freedom and the opportunity to do what we love.

Scott Glover
Founder of VICTOR Pet Food

“Fiocchi Friends…and Friends” Photo Contest Sponsor!

Jun 15, 2018

VICTOR is proud to share that we are the newest sponsor of the Fiocchi Friends…and Friends Photo Contest presented by Fiocchi USA and Wingshooting USA.

Submit a photo of your hunting dog for a chance to be featured in Fiocchi’s catalogue and appear in commercials airing during the Wingshooting USA television show.

This year, you can also vote for your favorite hunting dog rescue group. The top three rescue groups with the most votes will split $1,000 donated by Fiocchi and one ton of VICTOR Super Premium Dog food.

The contest will run June 28 to September 30. Photo submissions and rescue group votes can be entered on the Fiocchi Facebook page: facebook.com/Fiocchi.of.America

Victor understands how important hunting dogs are to their owners, and their support of Fiocchi Friends…and Friends is just one more indication of their commitment to hard-working canine athletes and their owners.

Scott Linden

Madison Brown and her VICTOR dog Daisy

Jun 15, 2018

We are grateful to have Madison Brown, host of Chasing Down Madison Brown, as part of the VICTOR family. Whether interviewing celebrities or sharing her home cooked recipes, she does it all with her signature charm. She is a friendly face, a seasoned adventurer, and an outstanding dog mom.

Madison feeds Daisy, her Golden Retriever, VICTOR Grain-Free Active Dog & Puppy. Daisy also made an appearance in the VICTOR commercial to show just how happy she is to be a VICTOR dog. Check it out!

Chasing Down Madison Brown is a weekly series on RDF TV where Madison takes us across America as she jumps into the best food, farming, and people. Find local showtimes at the RFD TV site: www.RFDTV.com

I love my dog Daisy, and I love the food she eats— because every bag of VICTOR dog food is packed with the highest quality nutritious ingredients! I know at the heart of VICTOR Pet Food is nutrition.

Madison Brown

Grain Free Lamb Meal formula now has a new name

Feb 12, 2018

GRAIN-FREE LAMB MEAL is now named GRAIN-FREE PRAIRIE LAND CANINE!

You will soon be seeing VICTOR® Grain Free Prairie Land Canine™ on the label of our grain-free lamb formula at the store you shop for your VICTOR super premium pet food.

VICTOR® Grain Free Prairie Land Canine™ is the exact same great formulation and quality as before and is still made by the same friendly folks you know and trust here in Texas.

There is no need to worry if you still see a bag with the previous name on the shelf when it is time to buy your next bag. During this transition you may still see product with the previous name on your stores shelf. As your store receives future shipments, each size will eventually get replaced as current inventory of the supply chain transitions.

All VICTOR Products have an expected shelf life of 12 months from the date it was produced and packaged. Always check the best by date on any product you plan to purchase so you can know that your bag is not past it’s expected shelf life.

Click here to visit the product page.

Thank you for choosing VICTOR to fuel your pets!!

Grain Free Chicken formula now has a new name

Jan 02, 2018

GRAIN-FREE CHICKEN is now named GRAIN-FREE COUNTRYSIDE CANINE!

You will soon be seeing VICTOR® Grain Free Countryside Canine™ on the label of our grain-free chicken formula at the store you shop for your VICTOR pet food.

VICTOR® Grain Free Countryside Canine™ is the exact same great formulation and quality as before and is still made by the same friendly folks you know and trust here in Texas.

There is no need to worry if you still see a bag with the previous name on the shelf when it’s time to buy your next bag. During this transition you may still see product with the previous name in your store for a while. As your store receives future shipments, each size will eventually get replaced as current inventory of the supply chain transitions.

All VICTOR Products have an expected shelf life of 12 months from the date it was produced and packaged. Always check the best by date on any product you plan to purchase so you can know that your bag is not past it’s expected shelf life.

Click here to visit the product page.

Thank you for choosing VICTOR to fuel your pets!!