Privacy Policy

Last updated: February 29, 2024

Mid America Pet Food is a pet food producer with a plant strategically located in East Texas.  Your privacy is important to us. This Privacy Policy describes the personal information we collect about you in connection with our websites and related services, how we use and disclose your information, and what choices you have about it.

Personal Information We Collect

We collect the following categories of information:

Information you provide

  • Contact details, including your name, email address, mailing address, and phone number.
  • Registration information that we may request when processing your request for reimbursement, such as a photo of your purchase receipt.
  • Communications that we exchange with you, including when you contact us with questions, feedback, or otherwise.
  • Marketing information, such as your preferences for receiving communications about our services and publications, and details about how you engage with our communications.

Information we obtain from other sources

  • Social media information. We may maintain pages on social media platforms, such as Facebook and Instagram. When you visit or interact with our pages on those platforms, you or the platforms may provide us with information through the platform.
  • Other sources. We may obtain your personal information from other third parties, such as marketing partners, data providers, and publicly-available sources.

Automatic data collection

We and our service providers may automatically log information about you, your computer or mobile device, and your interaction over time with our services, such as:

  • Device data, such as your computer’s or mobile device’s operating system, manufacturer and model, browser type, IP address, unique identifiers, language settings, mobile device carrier, and general location information such as city, state or geographic area; and
  • Usage data, such as pages or screens you viewed, how long you spent on a page, browsing history, and access times.

We may collect this information using cookies and other similar technologies. Cookies are text files that websites store on a visitor‘s device or in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, and helping us understand user activity and patterns. For more information on how you can control cookies, please see the Privacy Rights and Choices section below.

How We Use Personal Information

We use personal information for the following purposes:

To provide our services. This includes:

  • Enabling you to obtain a coupon or receive a refund;
  • Administering, hosting, and operating our services;
  • Communicating with you and responding to any inquiries you may have; and
  • Analyzing your use of our services to allow us to evaluate and improve the services.

For research, development, benchmarking, and improving our services. We may use personal information to analyze and improve the services, identify trends, and operate and expand our business activities. We may also create aggregated, anonymized, or other de-identified statistics, which we may use for lawful business purposes, including for analytics, forecasting, and strategic planning.

For marketing purposes.  We may collect and use personal information for marketing purposes, including:

  • Email. We or our advertising partners may from time-to-time send you direct marketing emails as permitted by law, including, but not limited to, notifying you of special promotions, offers and events via email. You may opt out of our marketing emails as described in the “Unsubscribe from direct marketing communications” section below.
  • Phones calls and text messages. We may notify you via phone call or text message about special promotions, offers, and events that you may be interested in. If you would like more information about our do-not-call policy, or how to opt out, please review the “Unsubscribe from direct marketing communications” section below.

For compliance and protection, including to enforce any applicable terms and conditions, comply with legal obligations, defend against legal claims or disputes, protect the security and integrity of our services, and identify and investigate fraudulent, harmful, unauthorized, unethical or illegal activity.

How We Disclose Personal Information

We may disclose personal information to:

Service providers. We disclose personal information to companies and individuals that provide services on our behalf or help us operate our services or our business (such as hosting services, communications, data and cyber security services, billing and payment processing services, fraud detection, investigation and prevention services, web and mobile analytics, email and communication distribution and monitoring services, and customer relation management systems).

Advertising partners. We may disclose personal information that we collect on our website to third party advertising companies that allow us to explore and pursue growth opportunities.

Third parties, at your direction. We may disclose personal information to third parties that you give us permission to share personal information with over the course of our relationship with you.

Professional advisors. We disclose personal information to professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.

Authorities and others. We may disclose personal information to law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate.

Business transferees. We may disclose personal information to acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of our business or assets, or equity interests (including, in connection with a bankruptcy or similar proceedings).

Privacy Rights and Choices

Unsubscribe from direct marketing communications. You may opt out of marketing-related communications – email, phone call, and text message – by following the opt out or unsubscribe instructions contained in the marketing communication we send you. You may also contact us as described below to unsubscribe or learn more about our do-not-call policy. Even if you opt out of marketing-related communications, you may continue to receive service-related and other non-marketing communications.

Privacy rights. Depending where you reside, you may have the following rights:

  • Information. You may have the right to obtain information about how we collect, use, and share your personal information. We provide this information within this Privacy Policy.
  • Access and portability. You may request a copy of the personal information that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable and readily-usable format.
  • Correction of personal information that is inaccurate or out of date.
  • Deletion of personal information that we no longer need to provide the services or for other lawful purposes.

Please contact us as provided in the Contact Us section below to exercise these rights. Depending on your jurisdiction, you may be entitled to empower an “authorized agent” to submit requests on your behalf. We will require authorized agents to confirm their identity and authority, in accordance with applicable laws. You are entitled to exercise the rights described above free from discrimination. 

Limitations. Your rights may be limited under applicable laws, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights.

Online tracking opt-out. There are a number of ways to opt out of having your online activity and device data collected through our services, which we have summarized below:

  • Blocking cookies in your browser. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
  • Using privacy plug-ins or browsers. You can block our websites from setting cookies by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third party cookies/trackers.

Note that because these opt out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to "Do Not Track" or similar signals. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com.

Data Security

We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, no security measures are failsafe and we cannot guarantee the security of your personal information.

Data Retention

We may retain your personal information for as long as it is reasonably needed in order to maintain and expand our relationship and provide you with our services; in order to comply with our legal and contractual obligations; or to protect ourselves from any potential disputes. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of such information, the potential risk of harm from unauthorized use or disclosure of such information, the purposes for which we process it, and the applicable legal requirements.

Children

Our services are not intended for use by children under 13 years of age. If we learn that we have collected personal information through our services from a child under 13 without the consent of the child’s parent or guardian as required by law, we will delete it.

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you.

Contact Us

You can reach us by email at info@mapf.com or at the following mailing address:

2024 N. Frontage Rd.
Mount Pleasant, TX 75455